Introduction
Constantly having to restart your website can be a very tiresome and expensive exercise for any business. Choosing the right website builder can help build a website but also scale it too without having to go through the motions of starting over.
Website builders make it easier for beginners and experienced designers and developers to create websites. But how do you choose one with so many options now available? This article will walk through various different options that can guide you in the right direction of selecting a website builder for your healthcare business.
Let’s get started by understanding more about website builders.
What is a website builder?
A website builder is a piece of software that is designed to assist people in creating a website with no-code environments and drag-and-drop components to speed up the process.
Most web builders today are no-code builders. This means that with simple drag-and-drop interfaces, creating a website has gone from something that can take months to overnight success.
Later in this article, we’ll cover the different options for you to consider before joining one and committing yourself to it.
Who uses website builders?
Website builders over the last couple of years have accelerated the way websites are created. Nowadays, with all the support website builder software companies provide, there is much less demand for website developers, especially for small businesses.
Don’t get me wrong, website developers aren’t redundant, but for small business requirements, there is really now a little need to have a website created from scratch.
A large number of businesses are powered by tools like WordPress, Wix, Squarespace and Webflow. These tools help create production-ready websites that are built to scale.
A lot of small and medium businesses are powered by these tools and run their businesses online with huge success.
Should you be using a website builder?
The short answer is yes.
Whilst this article can be interpreted generically, on a specialist level, we recommend healthcare businesses adapt to website builders. It gives you total flexibility and control over how your website can look and feel without the worry of breaking code and design.
Website builders are visual tools, which means that you can see what you’re doing in real-time.
Website builders and your options
Whilst there are many different options to choose from, we’ll provide you with a broken-down list of the top 4 website builders that we would recommend any business to use.
It’s important to note that some of these tools do require some basic knowledge of HTML and CSS but don’t let this deter you from choosing the best option for your healthcare business.
Choose a website builder platform for your business
1. Elementor For WordPress
WordPress powers over 50% of the websites that are on the internet today. Whilst it is still marketing leading, it’s not stopping people from jumping over to alternative options either. Before you move along, let me explain why.
WordPress can get technical very fast; that’s why it requires people like Design Co Studio to design, build, maintain and manage websites. However, if you’re starting out and you want to give it a go, there are website templates that exist, and you can leverage them to get your website up and running fast.
So what is Elementor?
Elementor is the website builder that is installed on top of WordPress to help design and build websites. It is a visual page builder that allows you to drag-and-drop components to your page, and you can customise it to your needs.
It’s a simple builder to use, and we use it as the backbone of WordPress to design and build websites for our healthcare clients. We use it to implement healthcare marketing strategies such as landing and lead pages for clients and use it as a marketing tool.
As a business owner, the biggest PRO to using Elementor is that once you get your website up and running, it’s really easy to make adjustments to text, images, design and more. Overall, at Design Co Studio, this is our go-to website builder.
Using WordPress provides huge benefits because of its blogging technology and the vast number of plugins that are available for SEO too. If you’re planning on growing your healthcare business into a content powerhouse and ranking it up on the SERPs (search engine results page), then you’ll want to consider using WordPress as your platform strongly.
2. Wix and Editor X
You have heard of Wix already. Wix is another website builder that has made it incredibly simple for businesses to start up their websites and get online pretty much in just a few hours.
It’s perfect for you if you plan on being a lone ranger for your website and its maintenance and management. In truth and from our experience, once you’re immersed into your business, your website will take a punch in terms of its content and keeping it fresh.
It’s a simple website builder but comes with the headache of it being very glitchy and slow at times when trying to create a website.
If you’re looking for a unique design, you’ll come to notice very quickly that a lot of Wix websites start to look similar in terms of how they look and function. That’s until you consider Editor X.
Editor X is an advancement to Wix’s website builder. It offers a lot more flexibility for design and customisation. Still, the downside is that you’ll need to have experience in understanding CSS techniques like padding, margins, display options and more.
Wix and Editor X provide great opportunities when it comes to SEO; having the correct website structure here will play a role in how well you can get your website to rank.
3. Squarespace
Squarespace is the third website builder we’re going to talk about here. It’s very straightforward to get started and build a website. You need to connect your custom domain, pick a website template, customise and get rolling. If you’re looking for a headache-free solution and want something simple, Squarespace is not a bad shout.
However, we are obligated to let you know that for SEO results using Squarespace, they’ve not been known to be strong, so you may be let down in this section of using Squarespace.
If you have no plans to grow your website but need it to have a presence online for visitors to land on now and then, Squarespace will make a good solution. It’s also extremely easy to manage the content of your website with Squarespace. Whether you need us, another website manager or even yourself, changes can be made very fast and made live in seconds.
4. Webflow
The best platform for no-code designers. Unlike the other website builders we have mentioned above, Webflow does sit on a bracket of its own. Over the last few years, Webflow has really taken design and build to the next level.
To use Webflow, you’re going to need a designer and someone who knows what they are doing to lay up the foundations and build the website for you. Once the initial design and build of the website is done, then it’s simple to change text, add images and more with the platform.
Websites are built with speed and performance with Webflow. It can be quite expensive to have a website created in Webflow as it’s a platform that is used to create your design and bring it to life.
However, if you want an off-the-shelf solution, you can purchase a premium template on Webflows template list and have it customised to your brand.
Website builders offer a fast amount of functionality and capabilities that you would otherwise need a website developer to create from scratch. They take away the pain of code, servers, coding languages and more to get business owners moving faster.
Conclusion
To conclude our overview of which platform you should choose for your healthcare business, we would recommend either choosing WordPress with Elementor as your website builder or Webflow. Both platforms are quickly powering the majority of the websites that are out there, and they are built to scale.
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