We Can Properties

With you every step of the way in your property journey

About We Can Properties

We Can Properties, an agile real estate business started in Streatham, created a core mission of “solving problems and making win-win deals”. The real estate company holds strong to the tagline they cherish across all products and services they offer to clients. – With you every step of the way in your property journey. Uniting the relationship between real estate agents and clients and supporting their journey in property.

Skipping a few years forward, the brand moves on to open its second branch in Mitcham, London with a phenomenal reputation on Google listings.

We can properties branding stationary
We can properties branding stationary
We can properties branding stationary

Challenge

When We Can Properties approached Design Co Studio, they were an idea. They are an ambitious team looking to change the property game from competitors like Foxtons, Dexters and more.

They wanted to stand out, they wanted to be known for their customer service, their intelligence and their intuition to help property owners source, rent and sell their properties and be there for them on their property journey start to finish.

Tackling an obvious gap in the market, the We Can team wanted to help property owners no matter if they were new or experienced, get the most out of their deals. So how do they do that?

The Process

It all started with friendly faces. Allowing clients to feel welcome with an approachable entity that was hungry to help. From a lot of collaboration and workshops, we discovered that 8/10 people were fearful of property. But why? The answer was simple, they didn’t understand the process which led to confusion and fearfulness. Especially because there were large sums of money involved too.

Goals: The goals were to simplify the entire process no matter if clients were buying or selling or renting. It had to be simple, digestible and actionable.

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Creating The Solution

The brand was new in the market, with all new things trust takes time to build. But we had a plan and a strategy to do that.

Design Co Studio was commissioned to create a beautiful and bold identity that was approachable yet striking, familiar yet new, intelligent yet layman. We designed a visual identity that was striking and bold, fun and playful, simple yet complex with the shape structures that defined the true essence of property, it’s a sharp playing field but it can also be fun.

Visibility and Brand Impact

We Can Properties aims to acquire outlets in the London area as corner street sites. This gives them pure visibility no matter which angle you see it. The work we did allowed We Can Properties to be understood with their values and now are well on the way of opening their third site just after opening their second. Growing at such a speed, We Can Properties is now recognised in South London as the real estate company to be with.

Logo composition

Discover a series of sample logo compositions we designed for We Can Properties before we reached the brand logo. The brand today rotates between the circular design and the square design.

Colour Palette

The brand colour palette consists of a range of colours that should be used across their brand marketing, web design, emails and more. Keeping a consistency in colours allows the brand to gain it’s identity when people come across it.

Primary Colours
Russian Purple
Light Salmon Pink
Winter Wizard
Secondary Colours
Columbia Blue
Almond
Caramel
wecanproperties-streatham-branch
we can properties mitcham branch

Looking to work on a project?

Learn more about branding with Design Co Studio. We'll help you create a consistent and strong brand image for your business.