SEO & Website Improvements Project
Key Take Aways
Use search engine optimisation to position Star Pharmacy on the search engines
User experience optimisation - making the website easier for patients to use and find information
Seamless booking system integration that facilitates for pre-consultations for travel and weight loss
Key focus areas were travel clinic, weight loss, pharmacy first and aesthetic services
Content writing and optimisation
Increase in clinic bookings
Project Overview
Star Pharmacy is a trusted community pharmacy in Westminster, London, known for its modern approach to healthcare and commitment to patient care. By embracing the latest technologies and leading with empathy, the pharmacy has earned an outstanding 5-star average rating on Google Reviews (425 total reviews to date).
Following a recent website revamp, Star Pharmacy wanted to strengthen its online presence and improve its search engine visibility. To achieve this, they partnered with Design Co Studio, who provided expert SEO services to optimise their content and boost their search rankings.
Before
After
Project Challenge
This was an exciting website optimisation and SEO project for us! We were commissioned for six months to help position Star Pharmacy’s services prominently in local search results. Today, when you search for pharmacy-related or aesthetics-related services in Westminster, Star Pharmacy is right there!
Key Challenges:
Revisiting website content to enhance clarity and engagement.
Creating dedicated service pages for key areas, including travel health, weight loss, Pharmacy First, and aesthetics.
Developing country-specific and continent-specific pages to attract patients to the travel clinic from across London.
Producing engaging blog content to attract and nurture patients using TOFU (Top of the Funnel) and BOFU (Bottom of the Funnel) strategies.
Project Solution
The Design Co Studio team dedicated time to brainstorming and refining a comprehensive SEO strategy for Star Pharmacy. Competing against larger travel clinics in the area, such as CityDoc, we knew we had to develop a content-rich approach that not only attracted patients but also ensured a seamless booking experience.
Our first step was to optimise the website’s architecture, making it easier for search engines to rank while ensuring a smooth user experience. This allowed patients to effortlessly navigate the site, find relevant services, and book consultations, treatments, and vaccinations with ease.
We then created service-specific pages, offering a clear and direct approach to each treatment. These pages provided patients with essential information to help them understand a service before booking. Each page also featured a trackable booking form, allowing the pharmacy to gain valuable insights into where patients were booking from.